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What are Known Facts and Statistics of Amazon Prime Video

Monday, July 13, 2020

/ by Muhammad Irfan Yasin

Amazon Prime Video Facts and Statistics


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Amazon Prime Video is a video streaming service that is only available for Amazon Prime members. It is a business division of Amazon Prime, and a paid subscription service established, owned, and operated by Amazon.com, Inc. On September 7, 2006, the company launched Amazon Unbox video streaming service in the US. On September 4, 2008, the service got its name converted to "Amazon Video on Demand". On February 22, 2011, the company’s service was re-branded as Amazon Instant Video, and over 5,000 TV shows and movies were added to be viewed by Amazon Prime members. Currently, Amazon Prime Video offers unlimited ad-free streaming anywhere of Amazon Originals, premium movies, and TV shows around the world, except for mainland Iran China, Syria and North Korea.

Amazon Prime Video - A Popular Reason to Sign Up for Prime (%), By Country



In 2020 Amazon is providing a 30-day Free Trial Subscription for this service so try to grab it.

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Amazon Prime Video Facts:

  • In 2018, Amazon.com, Inc. was to spend over 5 billion USD for Amazon content on Prime Video
  • In 2018, Netflix, Inc. and Amazon.com, Inc. spent around 11 billion USD in content, and it is expected to increase to around 20 billion USD per year split by 2023
  • In 2018, Amazon’s Prime Video Channels Biz generated a revenue of 1.7 billion USD, which is expected to reach 3.6 billion USD by 2020
  • BMO Capital Markets evaluated that Amazon Channels is driving around 25% to 45% of OTT subscriber’s growth for some of these services
  • The total number of paid Amazon Prime subscribers is expected to increase near 164 million by 2020
  • The average annual Prime subscription fees are expected to incline from around 97 USD in 2017 to around 110 USD by 2020

Amazon Prime Video Statistics:

  • In January 2020, there were more than 150 Million Amazon Prime Video subscribers
  • More than 64% of households subscribe to Amazon Prime Video services around the globe
  • Approximately 40% of all Amazon Prime members spend over 1,000 USD, a year on the Amazon site
  • Amazon Prime service has over 100 million users world wide
  • Amazon Prime Video service is available in over 200 countries international
  • In the previous three years, 25% of Amazon Prime members began to utilize Amazon Prime Video service
  • In 2018, the best hit Amazon Prime Originals series was ‘The Man in the High Castle’, with approximately 8 million viewers in the US alone.
  • Amazon Prime subscribers have watched over 17 million more videos than their competitors streaming Hulu
  • Currently, it has around 75 million videos worldwide, which include around 40 million only in the US, and this is expected to reach around 100 million Prime Videos by the year 2020.
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